Clever Wool

Wool, but not as you know it. Our Clever Wool collection blends the timeless warmth of natural wool aesthetics with next-generation performance. It’s everything you love about classic wool — the texture, the richness, the comfort — made more durable, more versatile, and far easier to live with.

With beautifully nuanced colours ranging from smoky greys and deep charcoals to soft blush and burnt orange, there’s a tone to complement every space, from mid-century minimalist to country contemporary.

Despite its name, this fabric is animal-free — a smart, sustainable alternative that’s pet-friendly, spill-resistant, and wonderfully tactile. So you get the cosy look of traditional wool without the maintenance or worry.

This is heritage style, reimagined for modern life.

Want to feel it for yourself?

Request your free samples and let your fingertips do the choosing.